Shopify Review 2025: Is It Right For You?

Businesses that need extensive online marketing tools

Companies looking for flexible, scalable solutions.

Businesses that require integrated payment options.

E-commerce businesses with diverse product ranges.

Companies looking for strong mobile management capabilities.

Businesses that mainly do business in person and accept a large volume of cash payments.

Cost-sensitive businesses with tight budgets.

Companies that want a simple solution.

Less tech-savvy business owners.

Sellers looking for a marketplace environment rather than a standalone store.

Full access to the online store and checkout builder, including templates and themes.

Unlimited web hosting, a custom domain, free SSL certificate and standard checkout capacity.

Build 1 custom storefront.

Encourage international business with language translation, currency conversion, local payment methods, local domains, and up to 3 customisable markets.

You can add unlimited products and services to up to 10 inventory locations.

Use Shopify Marketplace Connect to connect and list your inventory on supported marketplaces like Amazon, eBay and Etsy.

50 free Shopify-synced listings on supported marketplaces each month.

Marketing tools include customer segmentation, Shopify Email, Shopify Forms, automatiation, and abandoned checkout recovery.

Create discount codes and offer gift cards.

Ability to grant access to your store for 3rd parties like developers and designers through Collaborator Accounts.

Create over 60+ standard analytics reports to monitor your store’s performance.

Get support 24/7 via live chat.

Accept in-person payments using Shopify POS Lite.

Customise your solution through 3rd party integrations and e-commerce automation.

Build your own app using limited data access to Shopify APIs with a standard rate limit.

Optional add-ons include the Tax Platform for accurate estimates and Shopify POS Pro.

When you use Shopify Payment, fraud analysis will alert you to fraudulent orders.

Give up to 5 staff members access to your store, including customisable permissions.

Full data access to the Shopify APIs, including personally identifiable information (PII).

Create up to 15 staff accounts with access controls.

Generate over 60+ custom reports and analytics.

Enhanced 24/7 live chat support for any queries or troubleshooting.

Create a checkout experience with 10x the standard capacity.

Accurately estimate and collect duties and import taxes to provide transparent pricing for international customers.

Increased API rate limit of up to 2x on select APIs.

Optional add-ons include additional custom markets.

Build up to 25 headless storefronts using Shopify’s toolkit.

Add up to 9 additional stores under one brand to target different languages and currencies.

Create unlimited additional staff accounts with customisable permissions and admin organisation.

Manage up to 200 inventory locations, including stores, warehouses and pop-up locations.

Schedule automated product releases, promotions and updates for time-saving store management.

Increase your checkout conversion rate with advanced customisations and a 40x larger capacity.

Sell wholesale and Direct to Consumer (DTC) from a single account.

Create up to 50 localised customised markets, targeting specific countries and regions.

There are 20 Shopify POS Pro locations or 200 locations with Shopify Payments.

Build a custom app with flexible personalisations using Shopify Functions.

Up to 10x the standard API rate on select APIS and up to 500% higher API call limits.

Benefit from bot protection during flash sales.

Control over the use of new features on your store to reduce technical glitches.

Get priority support 24/7 by telephone and live chat.

Access to Shopify Plus Certified App Partners specifically selected based on quality and effectiveness.

Top-Tier Payment Security: Shopify is fully compliant with PCI DSS Level 1, the highest standard for payment processors. This means any credit card information handled through your store meets strict security guidelines, giving both you and your customers peace of min

Free SSL Certificate: Every Shopify store comes with a free SSL certificate. This encrypts the data between your store and your customers, so sensitive details like credit card numbers and personal information stay protected during checkout and as they browse your site.

Two-Factor Authentication (2FA): To add an extra layer of security, Shopify requires two-factor authentication when accessing Shopify Payments. This means even if someone knows your password, they won’t be able to log in without a second form of verification.

Built-In Fraud Detection: Shopify provides fraud analysis tools that help you spot suspicious orders. These tools flag potentially risky transactions so you can review them before deciding to fulfil them, reducing the chance of chargebacks and losses.

GDPR Compliance: If you have customers in the European Union, you’ll appreciate that Shopify is fully GDPR compliant. This ensures that all customer data is handled according to strict EU privacy laws, helping you avoid legal issues and build trust with international customers.

Staff Permissions and Activity Logs: You can set specific permissions for your staff members, controlling who has access to different parts of your store’s admin area. Plus, Shopify keeps activity logs, so you can see who did what and when—great for accountability and catching any unauthorized changes.

Secure Connections: All data transferred between your store and your customers is protected using Transport Layer Security (TLS) 1.2 or higher. This means information like login details and payment info is encrypted and safe from prying eyes.

Account Monitoring: Shopify monitors for unusual login activity. If they detect something out of the ordinary—like a login from a new device or location—they’ll send you an alert and may require additional verification to ensure it’s really you.

Regular Security Updates: The platform continuously monitors and receives regular security updates. Shopify is proactive about addressing potential vulnerabilities, which helps keep your store running smoothly with over 99.9% uptime.

Ease of Use: Users frequently praise Shopify’s user-friendly interface, which simplifies setting up and managing online stores, even for beginners.

Extensive Features: The platform is commended for its comprehensive tools and features that aid in-store management, including customisation options and integration with various apps.

Excellent Customer Service: Many reviewers highlight prompt, friendly, and effective customer support, appreciating the professionalism and helpfulness of support representatives.

Overall Effectiveness: Users find Shopify a reliable choice for e-commerce, supporting efficient store management and business growth.

Integration with Apps: The ability to integrate with a wide range of third-party apps is frequently appreciated. These integrations help users extend the platform’s capabilities and streamline business operations.

Customer Service Issues: There are numerous complaints about poor customer service, including delays in response, unresolved issues, and lack of direct contact options.

Fraud and Security Concerns: Users report frustrations with fraudulent sellers and scams, expressing dissatisfaction with Shopify’s handling of these issues and recovering lost funds.

High Costs: Several reviews mention that Shopify’s fees can become prohibitively expensive as businesses grow, with additional hidden charges and difficulty managing subscriptions.

Technical Problems: Glitch issues, difficulties logging in, and limitations with payment options are commonly noted, affecting the platform’s functionality and reliability.

Complexity and Customisation: Some users find the platform’s advanced features and theme customisation options complex and challenging, especially for more sophisticated needs.